Project Background
A niche publication house across Asia owns and distributes a luxury magazine aimed at the Ultra High Net Worth individuals (UHNWI).
They have tied up with Singapore Offshore Services to generate, maintain and market to a database of their target markets across Asia and Middle East.
Solution Provided
Singapore Offshore Services has generated individual country databases of UHNWI’s across the following territories:
Other territories in the pipeline are:
- Bahrain
- China
- Japan
- Taiwan
- Korea
- Australia
- London
| |
The information collected on each contact includes:
- Name
- Company Name
- Designation
- Company Address
- Industry of Company
- Telephone Number (Landline)
- Mobile Number
- Email Address
|
- The database has been generated through various research channels and follows a standard internal methodology.
- The volume of the overall database stands at over 40,000 UHNWI’s.
- Singapore Offshore Services also performs the following work once the database has been generated:
- Maintenance to ensure that the contacts continue to meet the criteria
- Provide flexibility in the structure to run specific campaigns and distribution assignments
- Continually add to the database any new contacts generated
- The database is housed in an SQL database.
- Singapore Offshore Services is designing and building a user interface to allow for:
- Ease of access
- Ease of filtering various information
- Ease of importing and exporting data
Benefits to the clients
- Growing distribution list across Asia
- Dedicated resources to generate, support and maintain the database
- Ease of Filtering the database to target specific items/services at specific contacts
- Run dedicated marketing campaigns
